The buzz that Digital Marketing has created is relentless. It keeps on growing day by day. But somewhere in the jargons and the hype we have lost the essence of Digital Marketing. It has turned into a business more centered on buildup than reality. More likes than revenue, more fake followers than actual ones, more views than clicks and more traffic than actual customers.
I think it’s an ideal opportunity to take a back seat and focus on our objectives rather than the hype created. There are several simplistic ways and tweaks that can give you higher ROI.
Most of the people reading this would concur with me who have been guaranteed the sky, but realistically couldn’t accomplish even the basic revenue targets.
If you are frustrated with your digital marketing campaigns then you need to ask these few questions-
Keep your digital marketing approach SMART…Specific…Measurable…Attainable…Relevant…Timely & most important one be Genuine.
I have started Ideas@Work with the intention to share ideas that crossed my mind during 13 years of extensive work in the SEO/SEM Industry along with some interesting things that I come across on internet. I hope these posts prove useful to all those who visit my blog.