The inclusion of local business, maps, videos, product search in google web search has been a big boon for online businesses. I don’t know if most of the people in the seo industry have discovered this or have been able to take advantage of this opportunity. Inclusion of your business in the google local business centre increases your chances of making it to the top 10 in local search results without spending too much time on website optimization. Though keep in mind that you cannot get in top for each and every keyword. But surely it’s the fastest way to get in the top 10 search results in Google. Just search for the keywords where Google throws up the local business results. For example keyword “website developers” which has a competition of 285,000,000 shows up the local business results in google.co.in. Get your business added in google local business, include keywords in your company name and if things go right for you, your listings will be in the top 10 search results for a keyword with huge competition. The same procedure implies for products also.
I did it for my website http://www.girishmore.com/ and my listing is on the first page for keywords seo consultant mumbai & seo specialist mumbai without working hard for the rankings.
Easy and smart way to get in the top isn’t it?