Website is the modern sales tool that you really need to get right. Business searches are now online, no one tries to find a business in their old phone directories or use business books.
Search Engines are the new search tool, linkedin has become a place to find genuine business people, websites have become the new face of companies.
Once people start browsing through the website, the first thing they will do is a value judgment – are these people serious about what they do? I know it sounds terrible, but people judge books by their covers.
Secondly, they might look for a piece of information. What could they possibly be looking for? They are looking for evidence; evidence that you can solve their problem. All aspects of on-line marketing are becoming critical to industrial selling. And it’s no longer just a case of getting your brochures converted to the internet (though that is a good start).
Companies have started investing in new age marketing tools to get business leads;
search engine optimization, affiliate marketing, pay-per-click, social networking, BLOG’s and traditional push strategies.
So what are you waiting for...go online!!!